Basics Marketing 02: Online Marketing

With regards to progresses in innovation, and fast customer selection of new media and new thoughts, the conceivable outcomes for advanced advertising are evolving quickly. This book will control you through the real patterns that represent ground breaking and which will keep on moving incredible online thoughts well into what's to come.

Subjects examined include: the computerized media transformation; internet business and e-marking; publicizing on the web; the social web; online applications and portable promoting; and moral methodologies. Worldwide precedents, contextual analyses and viable activities will enable you to ace the key ideas and methods of internet promoting with the goal that you can apply them to your own battles.



Brian Sheehan's great book will furnish perusers with a solid handle of on-line promoting. Peruse it completely and you will appreciate a comprehension of the subject that will be better than numerous individuals who currentlywork in promoting. It …

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 The Platform

Pinterest infographic
Infographic



Before we get started. it's crucial that were on the same page.

You're excited about learning how to use Pinterest to get traffic, but to ensure your success is high - we want to make sure you're hitting or at least close to the bulls-eye.

You see...before you can get traffic from Pinterest. you need to understand how it works and how ifs different from other social media platforms.

Ifs really easy to want to apply your Facebook or other social media strategies to Pinterest. but the first start is knowing that it isn't the same .

In fact its very different It like walking into a formal business meeting The way you'd treat your friends would be very different from how you interact with others right?

 Same thing - so. I want you to reset any assumptions or any strategies you've learned about Pinterest.

Firstly, according to Flubspotcom. "40% of people respond better to visual infonnotion than plain tear People's attention spans are getting shorter and shorter - so.

 you need a quick-and-fast way to keep them from scrolling or exiting the page. That's why Pinterest is powerful! In short.

Pinterest is a place for people in different niches to organize and share their discoveries thru what is called a "Pinterest Board".

So, as you can imagine - boards that are extremely specific are often higher converting.

Such as instead of a generic "Desserts Board", you could have 'low Sugar Diet Desserts' or 'low Sugar Cupcakes'',
Note the keyword Organization.

Not many social media sites allow you to easily organize content. except for Pinterest-tee its a great place for people who want to team howto do something In other words. its where a lot of DlYers go to.

As you you'd guess. Pinterest is the place to go to for sharing everything from images, videos and content!

On the other hand. if we take a look at Facebook - ifs more of a place to connect with your friends. family. or other connections.

 Let's be frank and say that Facebook isn't great for organization. Your postal an image or a video can easily get lost into the feed as time passes on.

Pinterest is great for planning. getting inspiration, organizing. and ultimately implementing (which is usually where the purchase happens).

Quality Is Key

 For Now that you understand how Pinterest works and what type of people use it let's talk about the images that go to these boards.

 Images and other visual content MUST be extremely high spoilt), Why? You are competing against 1000k of other high-quality images.

so looking amateur isn't a choice. In fact you need to know how to create high quality images.


• You either can do it yourself by taking some photography classes.

• Purchue royalty-free stock images from bigstockphotocom or use a free site like Pixabay.com or UnSpluhoorn (then use an image editor)

• Or you can hire someone to do product photography from Upwork.com or Fiver.com

The point is that -crap' does not survive on Pinterest.


So. this is not about using software to pin thousands of images Rather really thinking thru how you can use the "right" images in your campaign.

Forgetabout all the one-tuck software that pmmises you 1000s of hits to your website. This is about quality clicks.

 Another key point is congruency - making sure that your image matches your content .

Remember the image you put up will attract and mite someone.

 You want 'Detract the right person.  knowing and understand your demographics is the first step to a successful marketing campaign.

One way of doing this is to taloa Incest magazines in your niche.

Congruency

 Visual content that are illi (like blog articles. etc) in order to be shared.

 In other words your image should show the "End Result" or "End Desire: I Your content should partially explain how to achieve the end result or end desire.


So. it should look something like this. Image -> Written Article opt In OR Sale

Now to give you an example of this in real life_ Let's say the image shows a picture of "No Sugar Cupcake" and this attracts someone who can't eat sugar and that has health issues.

If they click on that image and get a cupcake that is made of some sugar instead, theyll be upset and love. Or worse. they'll go back to the pin and alert everyone else.


But if they go to your content and find out that that you've made an amazingly tasty cupcake that uses no sugar at all and is healthy, guess what! You've got yourself a potential customer.

 Now imagine adding them onto your email list and building that relationship over time.. That is what we call a profitable targeted automation machine.

 This is the power of Pinterest. but it MUST be done right. Now NM discuss the size of your images .

Visual Real Estate Matters 

No, were not taking about houses here. but virtual real estate. In short. the size of your image matters a lot.

Did you know that Pinterest allows you to pin graphics that are vertically oriented?

So, if you had the option to either use a square or a vertical rectangle, which one would you choose?

 The vertical rectangle. of course right?

This is because the more virtual real estate you can take up-the more of the page you'll take up.



 The smaller your image, the less of the page you take up and worse, you will be overpowered by folks that are using longer pins.

 This is a proven method that we discovered while testing our own images. As well as sharing notes with other successful Pinterest Marketing campaigns owneis.

 If you spend a la of time studying other people's pictures and looking thru magazine photos. you begin to realize what people like to see visually.

To create a long pin you can put a few photos together, stacked on top of each other.

So, on the Pinterest feed, they make the pin stand out a little bit more.

Tweaking the sizes of the images is a great technique to get more attention on the board over the other pins.

In the next few videos, weU discuss one type& long graphic that attracts a lot of attention that you can easily create without professional graphic designer experience.




ouadaouidz
Author of the article
writer and blogger, founder of Solotechn .

New of label : Earning

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