Basics Marketing 02: Online Marketing

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How do I disavow bad backlinks on an ongoing basis?

I have realized that my website has around 5,000 backlinks. 10's of them are good but I'm looking for an easy way to disavow all the bad backlinks since I've heard that they can negatively hurt my SEO. I have two problems: - How do I know which backlinks are bad? Do I have to click on each one of them, review them and then make a judgement on whether or not the link is bad? Is there an easier, systematic way of doing this? - How do I do this on an ongoing basis? Looks like there are 100 new bad backlinks added every month to my website. Do I have to repeat this process each month?


Unless they are extremely toxic just ignore them. Google generally ignores bad links on its own. Plus you risk (as another comment pointed out) removing good links that are helping you. My first question would be how do you know it's a bad link? Only Google knows for sure what are "good" and "bad" links.

Google recommends that I contact the admin of the website that has the backlink. Given there 5,000 sites, it seems a huge time consuming task for me to email each of them. They are all spam sites. Do I really need to email them or can I just upload a list of 5,000 websites to Google Disavow?

Google is pretty good at knowing what is bad for you and will ignore it itself. John M from Google is on the record as saying the disavow tool is unnecessary and they just leave it there to keep SEOs comfortable. That said I had a case a few years ago personally impacting me where the disavow tool was useful. At the time I had a personal political website where I posted my policy and opinions. My name was completely unique. Then I discovered someone on the hard right with the same extremely rare name as me. And someone linked to me with anchor text perfectly describing his politics. It went viral. A mistake on the person linking as my SEO was better than the right-winger. I did worry that Google wouldn't be nuanced enough to know the difference between my liberial-left politics and this right winger racist. I worried that Google would see politics=politics in its categorisation engine. Not happy with being linked to as 'racist' I disavowed these links. Made me feel happy and this guy has vanished from most Google search entirely since. I have no way of knowing if the disavow tool helped me in this situation or not.

I use SEMrush and review my backlinks and sort them. The SEMrush Backlink rating is usually fairly accurate, so you can use that as a base guideline. Then I will pop open the link to inspect the site for myself. If it’s a total spam link I’ll add it to the disavow list. If it’s an okay link or domain I will whitelist. Then export the blacklist and upload to Googles disavow tool. Takes some time to sift through the backlinks, but depending on how many backlinks are added each week it’s not difficult to stay on top of. I have a couple clients where moderating the backlinks are very important due to the popularity of the brands. Lots of people linking to the brand websites to try to get a little bit of juice or attention. The other thing to look out for is people hotlinking to your images. That eats up your server capabilities.

SEMrush's business model is to use fear mongering to keep its users subscribed. If SEMrush knows what links are bad, then so does Google and they ignore them. After giving that company thousands of dollars, I now call BS in their whole "Penalty Risk is High" emails. They are keeping users scared for a reason. It's a sales strategy.

Automating this task is very risky. I would just do a few of the bad ones to show Google you are trying to manage the bad ones. I don't think Google expects us to manage all of the spam links coming into our site.
Author of the article
writer and blogger, founder of Solotechn .

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